Forest Life Cycle Exhibit

Art direction and design for a large tree exhibit at the Wilson County Tennessee State Fair.

Year

2025

Scope

Graphic Design

Industry

Forest Products

Status

Complete

The Challenge

Art direction and design for the anchor exhibit of the Wilson-County Tennessee State Fair Commodity of the Year.

Our Strategy

Most importantly, we needed to find a tree builder. This was completed by Taylor Martin in Nashville, Tennessee and his team. He is well known in the community for his work on events. Our team created the tilt-and-angle graphics and directed the placement and mounting of the display signage. This exhibit was by the hands of many talented individuals who came together to create a whimsical, storybook experience for kids and adults. The client was instrumental in sourcing the build team for the cycle graphics and making perfect knots for the hanging signs. This is a great way to avoid the cost of outsourcing installation help. We just ask that the installer be flexible and willing to care about all the details. That's what makes something like this possible.

The Results

650,000 visitors during the 10-day event where the life cycle of a forest was displayed in the Hale Moss building, allowing visitors to walk through the stages, take photos with the exhibit, and learn about Tennessee forests in an engaging, hand-on space.